We invest in creating extraordinary venue experiences.

We invest in creating extraordinary venue experiences.

We invest in creating extraordinary venue experiences.

Elevate brick-and-mortar destinations with high value, digital activations.

We invest in venues using technology to create value across the events ecosystem, helping our Venue Partners rise to preeminence in the markets where they operate.

Deploy value-creating
technology assets.

Digital Signage

Bespoke LEDs, touchscreen directories, and smart displays for indoor and outdoor use.

Value Created:
Revenue, Communication

Smart Poles & Lighting

Smart LED lighting fixtures with cameras, wireless access point, emergency dialer, and digital banner.

Value Created:
Analytics, Communication

Augmented Reality

Persistent 3D augmented reality assets & experiences with cloud-based content manager and iOS mobile app.

Value Created:
Revenue, Guest Experience

Cameras & Sensors

IP camera systems leveraging edge-AI applications for crowd analytics, traffic measurement, and safety & security.

Value Created:
Analytics, Safety

Point of Sale

Cashless and contactless POS systems for live entertainment streamlining attendee and vendor transactions.

Value Created:
Efficiency, Guest Experience

Wireless Networks

Managed WiFi networks with sponsored captive portal to connect fans, vendors, and devices.

Value Created:
Analytics, Guest Experience

Elicit 5-star feedback across the entire events ecosystem.

Visitors & Attendees

Whether attending an incredible show, exploring an exhibition, or simply enjoying the amenities, guests will enjoy experiences that linger and inspire stories to share.

Sponsors & Advertisers

With numerous activation zones Sponsors and Advertisers can meet visitors where they are and build on brand KPIs like awareness and perception.

Venue Ops

Achieve operational excellence across guest services, concessions and merchandise sales, safety, security and attract new business.

Promoters

Leverage multi-faceted digital touch points to drive event attendance and create immersive and engaging on-site activations.

Take part in a truly unique business partnership.

One Hand to Shake

SPX becomes the one organization responsible for all project needs. This “one hand to shake” methodology streamlines communication, execution, and support through the entire program lifecycle.

Transparency

As true partners SPX and our Venue Partners enjoy full transparency into project success, from costs to profits, partnership means the path to success is clear ongoing.

Non-Recourse Finance

We de-risk venue experience innovation for our Venue Partners using non-recourse financing and project proceeds are used for repayment, not Venue Partner capital.

Continued Investment

As technology evolves and new opportunities arise additional investments in value-generating assets will grow.

Investment Profile

Tucson Convention Center

In 2023, Tucson Convention Center underwent a complete digital transformation, bringing it to the forefront of smart venue technology. With an investment in 90+ digital signage assets, a brand new high-speed WiFi network, and a 3D augmented reality antenna system our Site Partners are excited and optimistic for the opportunities and experiences that these new technologies have enabled.

Become our next investment in the extraordinary.